Viewing the altered image

“Meanings people gain are often informed by the context or setting in which they view the image/object ”.

Practices of Looking, Sturken and Cartwright

The final influence I will have is how or where the finished object is displayed, so the “exhibition space” needs to be carefully considered.

It is expected that the majority of my work will be displayed in the context of the environment that inspired it.  This means the original influence will be reflected back on itself, as the design will go back into that environment in a different form i.e. a scarf with images from Moroccan window grills might be sold in Marrakech.  How will the response from the viewer differ from that of someone buying the scarf in London?

The type of environment I choose will influence how the final viewer sees the objects.  What is the perception if they are randomly placed in a shop, museum or other display arena in a manner similar to a wunderkammer?  Does there need to be order or a reference for the objects to be fully understood?  As my influences are everyday items, does the final piece need to be “displayed” to make it more than just an everyday object?

The flagship Louis Vuitton store in London is a magnificent display case; it’s a shop, it feels like a museum due to the care taken to display the objects… but is there any order to it?  Are the objects displayed in a way that lets us bring our own influences into the creative process?

Louis Vuitton Flagship Store, London

This view, of the observer and the environment adding to the creative process, is backed up by Marcel Duchamp

“…the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act. ”



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